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What if Northwest Wisconsin became one of the healthiest places in America?

It's not a what-if. It's starting right now.

TrueWellness — a nonprofit founded right here in Northwest Wisconsin — has partnered with Blue Zones, the national organization that has spent decades studying the world's longest-lived communities, to bring that same proven approach home to Chippewa Falls, Eau Claire, Menomonie, Rice Lake, and River Falls.

SEE WHAT’S COMING TO MY COMMUNITY

Chippewa Falls

Eau Claire

Menomonie

Rice Lake

River Falls

START HERE

Blue Zones has a story. Netflix told it.

Dan Buettner spent years studying the places on earth where people live the longest, healthiest lives — and Netflix turned his research into a documentary series about it. Watch the two-minute trailer right here to get a feel for what we're building, then catch the full series when you have time. It's worth it.

Watch on Netflix

Live to 100: Secrets of the Blue Zones - Click to watch

HOW THIS WORKS

This isn’t a program. It’s a transformation.

Yes, behavior change matters. But trying to change behavior in an environment that's working against you is exhausting — and it doesn't last. We start by fixing the environment. That's what makes everything else stick.

01

Asses

NOW

Blue Zones comes to Northwest Wisconsin May 11–15. They talk to residents, visit businesses, schools, and community spaces. They look at what's working and what isn't.

02

Plan

I'm In — Reserve my seat!

FUTURE

03

Transform

The plan gets implemented. Streets, workplaces, schools, restaurants, and policies change—making healthy living the natural, easy choice for everyone.